Over the past 15+ years, I help organisations transform complexity into intuitive, trustworthy experiences across digital identity, consumer products, financial services and the public sector.

I have partnered with organisations including UBS, Swisscom, Sonova, Audi, Red Bull and the Swiss Federal Administration, working across UX, CX, Service Design and Product Strategy.

I connect research, behavioural science,  business and technology to create products that people genuinely understand and enjoy using.