Helping UBS transform exclusive events into connected, personalised digital experiences.
UBS hosts hundreds of exclusive events for clients worldwide. Invitations, agendas, travel information, documents, updates, and networking opportunities were scattered across multiple channels, creating unnecessary complexity for both participants and internal event teams.
The challenge was to create a single experience that supports every stage of the event journey—from invitation to follow-up—while maintaining the premium service expected by UBS clients.
My Contribution
I led the UX architecture and interaction design of the UBS Event Platform, designing a scalable experience that unified event communication, concierge services, networking, live participation, and post-event engagement within one mobile application.
Working closely with business stakeholders and development teams, I defined the information architecture, user journeys, navigation patterns, and interaction principles for a platform capable of supporting multiple event formats across international markets.
Outcome
The platform became the central companion throughout the entire event lifecycle. Participants could access personalised agendas, travel information, event documents, live updates, concierge recommendations, and networking features from a single application.
For internal teams, a shared content management system simplified event administration while ensuring information remained consistent and up to date across every event.
Impact
The unified platform reduced administrative effort for event managers, streamlined communication across multiple events, and strengthened engagement with UBS's premium client segments by creating a more connected and personalised event experience.