Connecting the Live and Digital Music Experience
Extending the concert experience beyond the venue through streaming, discovery, and editorial content.
Making live music discoverable beyond the physical stage.
Moods needed to unite two distinct experiences within a single digital ecosystem: the energetic, colourful world of its live concert programme and the immersive atmosphere of its streaming platform.
The experience had to serve different audience needs, from visitors searching for their next concert to music enthusiasts exploring recorded performances. At the same time, the platform needed to simplify content management and reduce the operational effort required by the internal Moods team.
Turning insurance complexity into confident digital decisions.
My Contribution
As Lead UX Architect and Art Director, I shaped the experience architecture and creative direction of the new Moods platform.
I defined the overall information architecture, navigation, user journeys, and interaction model, creating a coherent experience across the concert programme, editorial content, and streaming catalogue.
A central challenge was connecting the physical and digital dimensions of Moods without losing their individual character. I developed an experience concept that uses a bright, expressive visual language for concert discovery while giving the streaming environment a darker, more immersive atmosphere inspired by the feeling of entering a concert hall.
I also helped establish the platform’s visual principles and translated the identity of Moods into a scalable digital design system. Working closely with strategy, design, development, and the Moods team, I guided the experience from early concept through design and implementation.
„What I really appreciated was the personal interaction, the support, and the open communication. In addition, the palpable joy with which our project was worked on and how our idea was implemented. The design and UX are simply incredible.“
Outcome
The platform helps users discover music based not only on traditional categories such as genre, event type, or instrument, but also according to the atmosphere they are looking for, ranging from atmospheric to wild.
The homepage draws inspiration from the visual character of traditional concert posters, using colourful and dynamic content to promote upcoming events. In contrast, the streaming experience uses dark backgrounds to create a more focused and cinematic environment.
The Impact
The new platform brought the live venue and streaming service together within one consistent digital experience.
The project was recognised at the Best of Swiss Web Awards 2023.
30% ↑
Website visitors
30%
Marketing resources freed up
10%
Operational resources freed up
Designing Confidence
Simplifying one of Switzerland's most complex digital decision journeys
Simplifying one of Switzerland's most complex digital decision journeys.
The Challenge
Choosing the right health insurance in Switzerland is inherently complex. Users must compare insurance models, deductibles, supplementary coverage, and personal circumstances, often without expert guidance. The challenge was to transform this complexity into an intuitive self-service experience that enables users to confidently compare options, calculate premiums, and complete their application entirely online.
Turning insurance complexity into confident digital decisions.
My Contribution
As Lead UX Architect, I worked in close collaboration with the multidisciplinary team at DEPT® to define and lead the end-to-end UX architecture for Visana's Premium Calculator. I was responsible for the information architecture, end-to-end user journeys, interaction model, and scalable interaction patterns—transforming a highly complex insurance process into an intuitive, guided digital experience. Working closely with DEPT's Product and Design teams, I helped shape the product from concept through design, ensuring a consistent, mobile-first experience that balanced user needs, business goals, and technical feasibility.
Design Principles
Reduce cognitive load
Progressive disclosure
Guide instead of overwhelm
Clear orientation throughout the journey
Mobile-first by design
Familiar interaction patterns to increase confidence
Transparency and trust in every decision
Outcome
The resulting experience enables customers to independently compare insurance models, understand complex coverage options, calculate premiums, and complete the process with confidence—bringing the simplicity of modern e-commerce interactions to one of Switzerland's most complex digital service journeys.